We help businesses tell stories that people resonate with  

Our team

Charlotte Brown

Founder
I've always loved great stories. I trained at Prophet as a Brand Strategist and have spent the past 7 years leading brand, marketing and communications in a London based prop-tech company. I take a holistic approach to marketing —using insights to develop messages that resonate with valuable customers in order to reach commercial goals.  

I bring the best of strategic thoroughness from brand consulting and the pragmatism that comes with leading marketing in a scaling business. Lacuna, meaning an unfilled space, was set up to bridge the gap between rigorous (and often prohibitively expensive) consultancy projects and the practical brand marketing work that growing businesses need. As a sole trader, I provide fantastic work at freelance rates.

I live in South London with my husband, one-year old girl and three-year old boy. I love strength training, pilates and running, which is handy with two kids, and at weekends you'll find me outside with my family or half way up a stepladder doing DIY. I have a degree in English Literature from Exeter University and I'm an avid detective fiction and Nordic Noir fan.

Storytelling designed to fuel growth

You know your company better than anyone. It's our job to help you communicate with your customers in ways that meaningfully impact your bottom line
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People first

You're the expert on your business; we listen and work with you to develop a deep understanding of your business and ideal customers. Then we develop branding and marketing that people engage with.

Clearly strategic

The best strategy isn't complicated. We offer thoughtful solutions that simplify and structure marketing and communications. Frameworks are great, but bringing ideas to life in the real world is what actually makes the difference.

Results obsessed

We care about generating long term results - we analyse feedback and measure meaningful business metrics. Sustainable growth comes from a great long-term plan, not chucking money at random ads.